Marketing Perspective
What do you notice about this type of marketing? Marketing with influencers depends on a consumer's trust in an individual's self made brand. Using influencers to promote products and services has a personal touch to it, where the audience feels like they're being recommended something by a close friend. This intimate type of marketing relies on interpersonal connections between the influencer and their audience. What strategies are they employing? In particular, with Logan Paul, the marketing strategy here is to simply allow Logan to be himself. He uses his millennial sense of humor and personality to appeal to his young audience, and often adlibs his ads. His personality is what sells the product, not necessarily the pitch. What role do these influencers play in marketing? Influencers are undoubtedly one of the most effective marketing strategies for companies hoping to reach a younger audience. Millennials and Gen-Z are so immersed in the world