Effectively Impacting the Consumer Through Digital Media

 

  • What was done successfully to meet the wants and needs of the target audience?
        The voice uses various opportunities to connect with fans of the show through social media. Their engagement with voting, the "Instant Save", personal content for fans, and many others keeps viewers of the show feeling as if they are a part of the action. This engagement brings the experience from something the audience simply views and transcends into a interactive experience for the fans to be involved in. 
  • How was the social and consumer experience addressed? Was this done successfully? Explain.
        There is a seemingly endless amount of content for the consumer to engage with throughout The Voice's many platforms. This increased social interaction has given the consumer a more intimate look into the life of the show and it's contestants, making the show a more immersive experience. 
  • How were the digital media followers handled?
        The digital media followers are treated essentially as an additional cast on the show, making them feel included and important in many facets. The winners being determined by vote gives the incentive to followers to engage with the digital media and participate in the results of the program. 
  • Is there something that could have been done differently to make that experience more efficient?
        Initially my first piece of advice would have been for The Voice to intergrade and an app into their experience, but upon a quick visit to their main website, it seems they already have one! The Voice is ensuring it's social success as a reality television program by truly keeping their audience engaged with their content.

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