Posts

Marketing Perspective

What do you notice about this type of marketing?          Marketing with influencers depends on a consumer's trust in an individual's self made brand. Using influencers to promote products and services has a personal touch to it, where the audience feels like they're being recommended something by a close friend. This intimate type of marketing relies on interpersonal connections between the influencer and their audience. What strategies are they employing?          In particular, with Logan Paul, the marketing strategy here is to simply allow Logan to be himself. He uses his millennial sense of humor and personality to appeal to his young audience, and often adlibs his ads. His personality is what sells the product, not necessarily the pitch. What role do these influencers play in marketing?         Influencers are undoubtedly one of the most effective marketing strategies for companies hoping to reach a yo...

Effectively Impacting the Consumer Through Digital Media

  What was done successfully to meet the wants and needs of the target audience?          The voice uses various opportunities to connect with fans of the show through social media. Their engagement with voting, the "Instant Save", personal content for fans, and many others keeps viewers of the show feeling as if they are a part of the action. This engagement brings the experience from something the audience simply views and transcends into a interactive experience for the fans to be involved in.  How was the social and consumer experience addressed? Was this done successfully? Explain.          There is a seemingly endless amount of content for the consumer to engage with throughout The Voice's many platforms. This increased social interaction has given the consumer a more intimate look into the life of the show and it's contestants, making the show a more immersive experience.  How were the digital media followers handle...

Branding: A Day in the Life!

 What sites and/or applications do you visit most often? Describe the sites and applications that you identify.               On a daily basis, whether or not I recognize it, I spend the majority of my time on social media. From Twitter to Facebook, Instagram to Tiktok, Reddit to Pinterest and everything in between, I am constantly browsing these networks. I use each site for unique reasons, and never the same between the two. On Facebook I organize trades between other people who share the collectible hobbies I have, and am able to grow my collections through this avenue. Pinterest serves as a huge inspiration for a lot of my crafts, as I can be found crocheting or working with other medium during any given time. Having the ability to connect with people who share my interests on a daily basis keeps my creative juices flowing! Do you have positive or negative reactions when using certain types of digital media?        ...