antisocialmarketing

   In the case study article, what market segments were identified and what segmentation strategies were implemented? In the "I Will What I Want Campaign" Under Armour sought to advertise to a female demographic. This marketing campaign implemented techniques in their digital media campaign to spread the "women can do anything" type of response. Using this messaging was well received and caused their YouTube video ad to go viral in the very first week. They rode this wave of success by using another famous woman to continue this marketing strategy.  What do you believe are four to five key points to remember when implementing segmentation strategies? First and foremost, an objective must be identified when beginning a marketing segmentation. Understanding your goals and what you aim to achieve is a step you can not skip.  Identifying who you aim to market to would follow goal setting. Understanding the people who are marketing to and what this group of people respon

  What type of consumer are you? I am definitely and overindulgent consumer. Despite being knowledgeable in marketing tactics, I often fall victim to simple schemes to get me to buy products. I love buying products and services, and get a huge serotonin rush when completing transactions. I don’t put a considerable amount of thought into things before I buy, I’m all about the instant gratification.  What influences your buying decisions, and how? I tend to buy things based on physical aesthetics. I am a very eyes on consumer and would rather buy the prettier option most of the time. When it comes to more expensive purchases, however, I am more likely to pay attention to specific features of things.  When making a buying decision, how are you influenced by marketing research and marketing design? Admittedly, I do not pay a great deal of attention to the marketing of most products in depth. However, I am easily swayed by visually appealing eye catching ads, especially when scrolling throu

What do you notice about this type of marketing?          Marketing with influencers depends on a consumer's trust in an individual's self made brand. Using influencers to promote products and services has a personal touch to it, where the audience feels like they're being recommended something by a close friend. This intimate type of marketing relies on interpersonal connections between the influencer and their audience. What strategies are they employing?          In particular, with Logan Paul, the marketing strategy here is to simply allow Logan to be himself. He uses his millennial sense of humor and personality to appeal to his young audience, and often adlibs his ads. His personality is what sells the product, not necessarily the pitch. What role do these influencers play in marketing?         Influencers are undoubtedly one of the most effective marketing strategies for companies hoping to reach a younger audience. Millennials and Gen-Z are so immersed in the world

  What was done successfully to meet the wants and needs of the target audience?          The voice uses various opportunities to connect with fans of the show through social media. Their engagement with voting, the "Instant Save", personal content for fans, and many others keeps viewers of the show feeling as if they are a part of the action. This engagement brings the experience from something the audience simply views and transcends into a interactive experience for the fans to be involved in.  How was the social and consumer experience addressed? Was this done successfully? Explain.          There is a seemingly endless amount of content for the consumer to engage with throughout The Voice's many platforms. This increased social interaction has given the consumer a more intimate look into the life of the show and it's contestants, making the show a more immersive experience.  How were the digital media followers handled?          The digital media followers are tr

 What sites and/or applications do you visit most often? Describe the sites and applications that you identify.               On a daily basis, whether or not I recognize it, I spend the majority of my time on social media. From Twitter to Facebook, Instagram to Tiktok, Reddit to Pinterest and everything in between, I am constantly browsing these networks. I use each site for unique reasons, and never the same between the two. On Facebook I organize trades between other people who share the collectible hobbies I have, and am able to grow my collections through this avenue. Pinterest serves as a huge inspiration for a lot of my crafts, as I can be found crocheting or working with other medium during any given time. Having the ability to connect with people who share my interests on a daily basis keeps my creative juices flowing! Do you have positive or negative reactions when using certain types of digital media?                 I think I can speak for almost all social media users, in